Practical marketing expertise that meets you where you are.

Attract, engage, and retain the right customers.

How I help clients

I bring the strategic thinking and hands-on support you need to move your marketing forward - whether that means collaborating with your existing marketing team or stepping in as a solo contributor.

I work across both strategy and execution - so I won’t just hand you a slide deck and disappear. I make the work happen and keep things moving.

From one-off projects to ongoing partnerships, I plug in where you need me most.

Attract

Targeted demand gen campaigns that generate leads: Get discovered, drive engagement, and fill your pipeline.

Includes:

  • Campaign planning and execution

  • Lead magnets (e.g. guides, webinars)

  • Conferences

  • ROI calculators

  • Social media

  • Email marketing

  • Landing pages

Engage

Lifecycle and retention programs that nurture your audience at every stage - from first visit to long-term customer.

Includes:

  • Journey mapping

  • Email nurture sequences

  • ABM

  • Customer onboarding flows

  • Events

  • Referral programs

  • Community building

  • Feedback and review loops

Automate

Smarter systems mean better marketing. From HubSpot to beyond, I design automations that save time and drive results.

Includes:

  • Custom field mapping

  • Engagement flows

  • Landing pages and conversion paths

  • Workflow design and build

  • Lead scoring

  • List segmentation

  • Reporting dashboards

Get clarity: Mini strategy session

Got a jumble of ideas in your head about who you’re targeting and what you offer - but nothing written down? Not sure your team’s all on the same page? For marketing to work, your foundations need to be clear, shared, and actionable.

In this collaborative session, we’ll bring your thinking into focus - clarifying who you’re speaking to, what you want to say, and how marketing can help you grow.

You’ll walk away with a summary of your ideal customer, core messages, and marketing priorities - ready to guide your efforts moving forward.

Boosters

Get optimised: Systems check

Messy tools? Manual workarounds? Reporting that doesn’t reflect reality? Your marketing systems should make your life easier - not harder.

In this practical audit, I’ll take a look under the hood of your current setup to identify what’s working, what’s not, and where you could be getting more value.

The result? Clear, actionable recommendations to streamline your tools and make your marketing more efficient.

About me

I’m a senior marketer with 16 years of experience helping businesses grow - by finding the right customers, nurturing relationships, and putting smart systems in place.

I specialise in demand generation, lifecycle marketing, and CRM automation. That means I focus on attracting high-quality leads, turning them into loyal customers, and using tools like HubSpot to streamline the process.

I’ve worked across a wide range of industries - B2B SaaS, climate solutions, finance, professional services, tourism, food and beverage, and non-profits - and with companies of all sizes, from global giants to early stage startups and local SMEs. That variety means I don’t come in with a one-size-fits-all approach and helps me spot opportunities others might miss - I bring ideas shaped by experience, tailored to fit your goals, your market, and your team.

When it comes to AI, I help you use it in practical ways to make your life easier and your work more effective - without losing the authenticity that makes your business unique.

If you’re looking for an experienced pair of hands to help drive growth, I’d love to chat.

P.S. You can also find me on LinkedIn.

Contact me

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